What this is (and more importantly, what this isn't)
As Friends of Aine grows and expands as an organization, the need to communicate a variety of messages to a variety of audiences increases, and every message can either add to or detract from the overall perception and understanding of what FoA provides the community.
These guidelines are meant to provide clear guidance for the consistent execution of FoA's brand identity. Guidelines are not a how-to manual. Guidelines attempt to prevent disasters, the type of egregious errors created by the uninformed and unregulated. This document will not provide the insights needed to understand an audience. Nor will it provide examples to every conceivable execution. However, from the infinite numbers of ways a message could be conceived and crafted, it does offer suggestions for the execution of relevant and cogent messaging that will help build the equity of the FoA brand.
These guidelines are meant to provide clear guidance for the consistent execution of FoA's brand identity. Guidelines are not a how-to manual. Guidelines attempt to prevent disasters, the type of egregious errors created by the uninformed and unregulated. This document will not provide the insights needed to understand an audience. Nor will it provide examples to every conceivable execution. However, from the infinite numbers of ways a message could be conceived and crafted, it does offer suggestions for the execution of relevant and cogent messaging that will help build the equity of the FoA brand.
Support for Branding and Graphics
We hope you can easily find any FoA branding elements and graphic files within this guide. In the event you have problems please do not hesitate to contact Harbour Light Strategic Marketing at [email protected]. Please do not create any graphics that have not been approved by the Executive Director.
Mission, Vision & Strategic Plan
MissionTo help children and families grieving a death navigate their path to a hopeful future.
VisionA world where no child grieves alone.
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Friends of Aine Strategic Plan 2022-2024 |
